Technical optimization is a part of on-page SEO that focuses on optimizing elements on your website to increase search engine rankings. It’s a different approach from off-page SEO, which focuses on expanding your website’s exposure through other channels.

A technically optimized website is essential for attracting organic traffic. บริการ SEO สำหรับทันตกรรม helps your pages load quickly and make them easier to crawl by search engines.

Page Speed

Page speed is one of the biggest SEO ranking factors that affects your site’s ranking in search engine results. This is because pages that load quickly offer a better user experience and are more likely to convert.

To improve your page speed, start by testing your website with an accurate page speed test that gives you detailed insights about the performance of every single page on your site. The results can help you identify areas that need optimization.

Google has confirmed that site speed is one of the signals they use to rank pages in search results, and they have a dedicated tool for this purpose called PageSpeed Insights. This tool lets you see how Google views your site and gives you tips for improving its ranking on SERPs.

Mobile-Friendliness

Mobile-friendly websites are more likely to stay on the page and reduce bounce rates. That’s good for SEO, as it means that your audience is more likely to find you and spend more time on your site.

As smartphone and tablet usage increases, it’s important to ensure that your website is mobile-friendly. If you’re not, you could lose a lot of potential customers and your search engine rankings will suffer.

Moreover, Google has shifted to a “mobile-first index,” which means that it reads your mobile site first. If your website isn’t mobile-friendly, it’s going to get downranked by Google in mobile searches.

Mobile-friendly websites are designed to load quickly and provide easy-to-use navigation. They should also have text that’s readable on a small screen. This includes the correct positioning of links and call-to-action (CTA) buttons.

Schema Markup

Adding schema markup to your page is an easy way to communicate to search engines what your content is about and give it a better chance of being displayed as a rich snippet on Google’s SERPs. However, there are some things to consider before you start incorporating this SEO optimization.

Firstly, you need to identify the type of page you want to add schema markup to. This can be tricky, but Google has a search gallery of common page types that can help you get started.

Then, use a tool to generate the relevant code. For example, Merkle’s Technical SEO Schema Generator is a great option because it’s easy to select the type of data you want to include and enter the information for it.

It’s also important to test your website once you’ve added the schema, as search engines will often update their algorithm to change how they display snippets in their results. In addition, it’s important to continually re-evaluate your current schema and make any updates as needed.

Indexing

Indexing is the process of adding a web page to a search engine’s database so that it can be retrieved later when a user makes a query. Getting your pages indexed is crucial to SEO success, and it’s an important step to getting your site visible in search results.

During indexing, Google’s crawlers jump from link to link, locating new pages that have relevant content, and then adding them to their large database of discovered URLs called Caffeine.

Once a page is indexed, it goes through several phases of evaluation by Google to determine whether it should be shown to searchers or not. This includes determining what the page is about, evaluating the quality of the content, and more.

Often, indexing issues occur because of technical reasons. For example, JavaScript-powered websites can have a hard time processing the crawler’s request to index pages. Similarly, broken links and duplicate content can also impact how well your pages are indexed.


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