There are several important factors to consider when writing your ad copy. These include using emotion to communicate value, creating a problem ad, and using numbers to communicate value. Regardless of what type of business you run, writing a successful ad copy will take time and patience, but the results will be worth it in the long run.
Creating A Problem Ad
If you’ve ever created a Google ad and seen it get deleted, there are some things you can do to fix it. The first step is to find out why the ad was removed. It could be because Google removed it accidentally or because it didn’t meet their policy. To avoid this, read Google’s policies for ads and make sure your ad meets them. You can also fix a paused ad by changing its status from paused to active.
Using Numbers To Communicate Value
In Google Ads, you can assign a value to the interactions you generate for your ads. By doing so, you can better gauge your marketing success based on how much you can expect to earn. You can assign values to any conversion, such as a click through to a web page, a lead form fill, or a purchase. For example, a click to a web page might be worth PS100, while a video ad may be worth PS1000. This makes it easier to gauge which ad is worth spending money on.
Getting Other Eyes To Read Your Ad Copy
Google has multiple tools available that can help you with ad copy writing. By using one of these tools, you can get multiple sets of eyes to read your ads and make sure they’re on point. One of the most important things to remember is to always emphasize the value of your ad copy. Don’t just dangle numbers in front of users just for the sake of enticing them.
A good ad copy for Google should appeal to a prospect’s needs and desires. After all, people searching for solutions on the internet are typically selfish and want to find the best deals, quality products, and lowest prices possible. By appealing to a searcher’s needs, you’re showing them that your business cares about their feelings and wants.
Using Emotion In Your Ad Copy
Using emotion in your ad copy can be a powerful way to compel people to act on the information you’re offering. Emotions can make an ad more memorable and increase brand loyalty. Emotional ads can also prompt people to donate. Children of the World’s “Help Me Read This” campaign is an excellent example of this. Many other companies use this same technique to encourage customers to become members of a group.
There are many types of emotions that can be used in ad copy. For example, weight loss ads can be made emotionally-charged by targeting people who are struggling to lose weight. If you’re unsure of how to use emotions in your ad copy, try writing several versions and analyzing each one. Try creating a sense of urgency, as this will likely lead to more clicks.
Creating A Countdown In Your Ad Copy
There are many different ways to include a countdown in your Google ads. You can use the countdown feature for dynamic or responsive search ads, or you can add it to your text ads. The countdown can be set to start counting down a certain number of days before the date you’ve specified. The countdown option will appear in your ads until the date you’ve set ends.
Countdowns are an effective way to create a sense of urgency in potential customers. For example, a clothing retailer might want to target customers before Black Friday. Using a countdown will increase the sense of urgency, making it more likely that potential customers will click on the ad.
Creating A Problem Ad With Emotion
Emotional marketing is an effective way to engage your audience. It draws their attention by using strong words and reminding them of a small mistake they’ve made. This tactic can be effective in spurring action, such as donating to a cause or buying a product. Some smart marketers know how to use this basic human need to create irresistible ads. For example, the Children of the World helped promote their “Help Me Read This” campaign by utilizing this emotional marketing technique.
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