Technical optimization is a part of on-page SEO that focuses on optimizing elements on your website to increase search engine rankings. It’s a different approach from off-page SEO, which focuses on expanding your website’s exposure through other channels. A technically Read more…
Search Engine Marketing, or SEM, is an online advertising strategy that allows businesses to pay for their ads to appear on the first page of search engines. Unlike SEO, which requires months or even years of work to create brand Read more…
When you use Google Ads on your business, there are pros and cons you need to be aware of. They may help you to decide which platform is best for you. For example, let’s say you’re looking to find a Read more…
There are several important factors to consider when writing your ad copy. These include using emotion to communicate value, creating a problem ad, and using numbers to communicate value. Regardless of what type of business you run, writing a successful Read more…
Web development generally refers to the tasks associated with developing websites for hosting via intranets or the internet. The web development process includes web design, web content development, client-side/server-side scripting, and web server configuration. While the terms “web developer” and Read more…
This article takes a look at Facebook marketing, giving information about using Facebook to drive traffic to a target website. Of the many popular social media platforms that people use, Facebook has the most potential when it comes to marketing, Read more…
Are you looking to take your web development skills to the next level? If so, then you’ll want to pay close attention to user engagement. User engagement is what will keep people coming back to your site, and it’s what Read more…
When looking to have a new website built, you need to do your homework and ensure you select a reputable web developer. There are many reputable web developers that you can consider using to create a fantastic looking and functional Read more…
As a web designer, you know that navigation is one of the most important elements of your website. After all, it’s how your users get around. But what many people don’t realize is that navigation can also affect the overall Read more…
You probably know that your business website is your portal to the online community and much like a bricks and mortar store, your website says a lot about you and your business. The design and content need to be top-notch Read more…
